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- Led product and visual design for ALMA, an enterprise application, focusing on intuitive design. Conducted interviews with end-users such as delivery managers, sales teams, and regional heads to gather insights and integrate feedback. Resulted in a 80% shift from Excel to data input and analysis within ALMA.
- Designed a scalable design system for ALMA, ensuring seamless integration of design guidelines. This robust system was adopted across MathApps, driving consistent design experiences and reducing the design function's delivery time by 40% for internal tools.
- Crafted a TV application that challenged me to design in a new interface. This project allowed me to showcase my adaptability in creating engaging user experiences for emerging platforms. The resulting design significantly increased brand awareness and visibility for MathCo, contributing to a 30% boost in the company's business performance.
- Designed a data resource gathering platform for Levi's, which resulted in a significant change in their approach to data consumption and a notable shift in their mindset. The new platform reduced Levi's employees' daily time spent searching and consuming data by 1-2 hours, significantly boosting their work productivity. As the sole designer, I was responsible for the end-to-end delivery of this project, defining the user flow and designing the UI.
- Created a marketing dashboard for Western Union through close collaboration with their team, achieving their goals. This led to increased success of marketing campaigns and improved business outcomes.
- Conducted heuristic evaluations on Codx, an internal analytical tool, identifying issues with the user flow. Leveraging these insights, I implemented enhancements to the modal design, which resulted in a 35% increase in the application's overall usability and visual appeal.
Collaborated with a diverse team of 5 designers to design a mobile interface event platform tailored for planners, offering operational solutions for successful guest management.
Designed a comprehensive brand identity for Embedkari Systems, including logo, color scheme, and visual assets, resulting in a 40% increase in brand recognition within the target market.
Led the design of engaging social media posts for PulseAero within the Health & Beauty industry, driving increase in user engagement across all platforms.
Delivered a comprehensive graduation project involving the design of two leather bag collections. Leading the end-to-end product development process, including ideation, conceptualization, brainstorming, sketching, creating final CAD models, and developing prototypes.
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